EDUCATION
THE GEORGE WASHINGTON UNIVERSITY, School of Business : Master of Science, Sports Management

UNIVERSITY OF VIRGINIA, College of Arts and Sciences, Bachelor of Arts, Anthropology

RELATED COURSE PROJECTS

• Researched, wrote, and pitched a sponsorship proposal for the Wasabi Fenway Bowl to Grubhub utilizing Scarborough research.

• Created/Implemented a Marketing Plan to sell tickets for Washington Commanders including roots tabling, social media, direct email, and cold calling.

• Creation of Marketing Plan & PR Plan for Wasserman Client – Breanna Stewart

• Research Participant Review and Analysis for the Texas Rangers, Jr. Rangers Program Understanding Generational Fandom

EXPERIENCE

NFL FILMS: Seasonal Producer

October 2024 - Present

TEAMWORK ONLINE: Marketing & Social Media Lead

July 2024 - October 2024

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive engagement.

  • Manage and optimize social media channels, including content creation, scheduling, and analytics.

  • Collaborate with cross-functional teams to align marketing initiatives with overall business goals.

  GEORGE WASHINTON UNIVERSITY ATHLETICS: Athlete Marketing Assistant

  August 2023 - November 2023

  • Aiding the Marketing Department with marketing and promotional activities for all Varsity sports.

  • Support game day operations for Men’s Basketball, Women’s Basketball, Baseball, and other Olympic sports as assigned.

  • Assist with on-court/field activities and campaigns geared towards increasing attendance on campus and throughout the community.

  
  BROOKLYN NETS / NY LIBERTY Social Media and Content Intern / Freelance Work

June 2023 - Present

• Assisted in ideation, planning, and posting of social content on all platforms.

• Covering home and road games by live clipping highlights of the game in real time using Clipro

• Assist in social insights and analytics, publishing and creating content, as well as assist with production.

  NFL FILMS: Creative Producing: Social Media Intern

Feb. 2023 – May 2023

• Day-to-day operations of NFL Films Social Media Channels

• Help assist in promoting weekly shows, making creative use of archival footage, and crafting new video content to enforce the NFL Films brand on social media.

• Assist with tracking the growth of each platform and finding new and creative ways to be in the conversation of news, pop culture and football

TRIGG SPORTS REPRESENTATION : N.I.L. Scouting and Marketing Intern

• Researching and Scouting prospective Division 1 Collegiate Football Players for the 2022-2023 Season to join the agency

• Help assist in reaching out to athletes using Twitter, Facebook, and Instagram

• Helping in creating marketing plans to grow the visibility of the company, overall expanding brand awareness with new ideas

  FAIR CHANCE : Student Research Assistant

• Assisted with experiments, coding, data entry, data cleaning, data analysis, drafts for articles, and reports and/or presentations

• Completed literature reviews, draft summaries as well as composed graphs and figures

  UVA ATHLETICS : Football Student Manager

• Facilitated practices by preparing/breaking down equipment for every practice and game to run smoothly

• Excelling by being in a fast-paced environment and having to respond quickly to coaches, players, and staff

  UNIVERSITY OF VIRGINIA

  Orientation Leader

• Lead 12 different groups of 25-40 first year and transfer students through the Orientation Program to introduce incoming students

• Facilitated conversations with up to 500 students on transition issues to college, dealing with college through covid, working through oppression as well as privileges and being part of a new environment to better navigate UVA

• Modeled 3 main academic and social behaviors to incoming students to be best prepared for school year through showcasing how to respect honor code, as well as others and the university at large

  Resident Advisor September 2020 - May 2022

• Fostered development of relationships among over 100 residents, creating a safe and fulfilling environment

• Planned and conducted character building programming for over 100 residents regarding transitioning to college, focusing on diversity and inclusion, as well as mental health

• Managed 4 main administrative duties: budgeting, maintenance requests, incident reports and room transfers

  ADDITIONAL INFORMATION

Involvements

Virtual Development Series, hosted by Philidelphia Eagles, 2024

• Selected for this networking opportunity to learn about the organization & potential career paths from front office executives

HBSE Virtual Academy, 2023

• Invited from a number of applicants to be given a platform to learn from those within HBSE about their growth within the industry

Walk MS Volunteer, VA Area, 2017 – Present

• Promoting Multiple Sclerosis Research, providing education condition, and services to people with MS

MS UVA Admission Volunteer, UVA, 2018-2022

• Dedicated to showing and host new incoming students of color what it would be to be a student at UVA

UVA Member, Hoo Crew, UVA, 2019- 2022

• Coordinated with UVA’s Athletic Department in programming events focusing on themes, led ticketing for games and communicated to fans about UVA Athletics as well as learning things that can be improved.

University Programs Council, PKG Concert Committee Member, 2020-2022

• Experience planning, setting up, and running high level concerts; for Jack Harlow, Trippie Redd, etc.

X-TASEE Dance Crew Social Media Manager, UVA, 2019-2022

• Running the Instagram for X-TASEE Dance Crew; paying attention to user activity regarding engagement with posts

Skills:

Microsoft: Word, PowerPoint, Excel

AVID Media Composer

Adobe Creative Suite: Premier Pro, Illustrator, Photoshop

Canva